Why Use Digital Guapo’s Micro Ads Strategy?
01
We Support Multiple Platforms
We have expertise in running micro-ads for Google, Instagram and Facebook, as we have found that these platforms are the better platforms for our specific strategies.
We’ve seen better conversions with limited budgets on these platforms as opposed to other platforms with higher competition and more expensive content building requirements.
02
We Encourage Small Budgets
Unlike most marketing agencies, we actually prefer if we begin with a smaller-than-usual budget!
This is because we will begin from scratch – in most cases – which makes it inefficient to begin building data with large budgets. We can increase budgets later when we have found platforms and campaigns that are working better than others.
03
Quick Onboarding
We have a similar onboarding for most clients, which has made our process much faster than agencies.
We focus on applying small budgets to a variety of ad platforms to build data – followed by then increasing budgets as necessary to high-performing ad campaigns.
We can typically move through onboarding within a week or two, followed by optimization before the end of the first month.
Micro Ads Strategy
It’s probably pretty unusual to have an agency say “give us a smaller budget”, but that’s what we’ve discovered is the most ideal way to go.
We don’t want to waste spend on campaigns that aren’t tested or that don’t have pre-existing data to support. This doesn’t build any confidence if we aren’t sure that applying a large budget would actually result in any conversions.
Which is why we love starting with a small budget, allowing us to experiment with ad platforms and different types of ad campaigns to find the best-performing solutions for our clients.
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We begin by fully understanding which audience you are trying to target, based on niche, whether you are providing a product or service, and other factors.
We establish whether you have any existing ad platforms (ex: Google, Instagram or Facebook) and whether we can log into them in order to view any existing campaign data.
If you haven’t run any ads before, we will setup any ad platforms that we believe will work well for your business.